About Baere

Waterloo, October 21, 2024 - Sentiers Boréals, a recognized leader in natural-surface trail design in Quebec, today announces a key step in its evolution. Its project office, dedicated to development, is splitting off and becoming an autonomous entity under the name Bære-Outdoor Experiences Creators.

This change reflects Sentiers Boréals' desire to give Bære greater freedom of action, fostering creativity and innovation in the design of large-scale outdoor projects. Bære will continue to enrich its development activities by creating immersive, environmentally-friendly experiences in partnership with communities, businesses and adventure enthusiasts. Driven by its mission to guide dreams to create memorable and sustainable outdoor experiences, Bære aspires to become a leader in the development of adventures in harmony with nature.

“Just as the polar bear is a symbol of strength and independence, our project office is about to stand on its own two feet, and we're very proud of it,” says Jérôme Pelland, founder of Sentiers Boréals and new founder of Bære - Outdoor Experiences Creators. “Bære holds a unique expertise that will enable us to innovate even further in the outdoor field, while preserving the core values that have made Sentiers Boréals such a success today, with the aim of propelling our vision of recent years: to be a center of natural intelligence.”

Designing spaces where nature, adventure, and sustainability unite.

Building on its history as the former project office of Sentiers Boréals, Bære - Outdoor Experiences Creators specializes in the development of outdoor infrastructure and experiences, a unique offering in Quebec. Since 2020 under the banner of the Sentiers Boréals project office, Bære specializes in planning recreational offerings specialized in mountain biking and non-motorized trails. The companies' shared experience is based on over 25 years of innovation, 550 completed projects and more than 1,200 kilometers of trails built. The team will continue to create under the banner of Bære - Outdoor Experiences Creators, conceptualizing spaces where nature, adventure and sustainability come together.

Source: https://baere.ca/nouvelles/sentiers-boreals-annonce-lautonomie-de-son-bureau-de-projets-desormais-baere-createurs-dexperiences-plein-air